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The article in this issue of IPR Amicus discusses the application of the Swissness Act, 2017 which regulates the use of Swiss symbols or labels which associate the products and services with Switzerland. Talking about the criteria for Swissness and the effect of the Act on the famous chocolate brand which had to remove the iconic Matterhorn mountains from the packaging, the article notes that evocation is a huge factor when understanding consumer psychology. According to the author, while the Act does not refer to trademarks per se, it does find its basis in the concept of evocation. Observing that while the nations across the world use Geographical Indications to provide protection to the goods/services which are exclusively associated with their territories, the Swissness Act goes beyond and prevents anyone from using the Swiss emblems, or associate themselves with Switzerland. The author wonders whether all countries should enforce similar legislations, and will it lead to better products and services…
The article in this issue of IPR Amicus, while exploring the subject, analyses various case...
The decision focused on two pivotal issues - whether the enhanced bioavailability data could be...
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