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The article discusses the increasing trend among companies and individuals to go for unconventional or non-traditional trademarks. The authors note that while colour, sound, shape of goods, smell, motion, taste, touch/texture, and hologram marks are recognized in foreign jurisdictions, the Indian trademarks law recognizes only colour, shape of goods and sound marks as registrable marks, as there is a requirement of graphical representation in a paper form. Discussing elaborately, along with examples and relevant case law, the shape of goods, sound, colour and motion marks, the authors also note that while registration for the smell and taste marks may still be attempted by reproducing the chemical formula of the product, probability of registering the touch/texture and hologram marks is negligible as such marks may not be graphically represented, at least till the technology is advanced or Section 2(1)(zb) of the Trade Marks Act is amended...
The article in this issue of IPR Amicus, while exploring the subject, analyses various case...
The decision focused on two pivotal issues - whether the enhanced bioavailability data could be...
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